By Liao Bowen (Center for Sino-Indonesia People-to-people Exchange Studies, BFSU)
The largest Malaysian agricultural expo (Malaysian Agriculture, Horticulture and Agrotourism Show or MAHA 2018), held biennially, today bore witness to five strategic memoranda of agreements between four Chinese companies, one Japanese company and three private Malaysian companies under the BEHO Group of Companies, that will pave way to increased bilateral trade on Malaysian durian export to China and Japan; export of sterilised, raw, uncleaned edible bird’s nest to China and the import of broiler chicken to Malaysia.
These MOUs are a significant show of commitment that will set the groundwork for all parties to begin work on the regulatory, investment and logistical frameworks which, when realised will create considerable job opportunities, enhance co-operation, provide a robust agricultural knowledge transfer platform and open new consumer channels between the three countries. Witnessing the signing was the Ministry of Agriculture and Agro-based Industry Malaysia.
“The demand for durian in China is phenomenal, especially the Musang King variety and Chinese consumers are willing to pay top dollar for just a taste of one whole fruit. We are taking this opportunity to make inroads there to meet the robust demand of Malaysian durians.”
“We also have a long, established working relationship with our partners in China and now Japan, and we want to ensure that our vision of supplying Musang King durians will not only be fruitful, but would also support the Ministry of Agriculture and Agro-based Industry Malaysia’s vision of growing the export market of Malaysian durians and agro products in China, Japan and abroad. The signing of the MoU’s today at MAHA 2018 is a step forward in achieving these aspirations, while paving the frameworks of bilateral agricultural trade agreements by the Ministry between Malaysia, China and Japan,” said Sam Hoo, Group General Manager and spokesperson for BEHO Group.
Under the first MOU of supplying frozen whole fruit durians between BEHO Fresh Sdn Bhd, Tmall, China’s largest B2C marketplace, Win-Chain, Alibaba’s data-driven aggregated global sourcing platform for perishable food, and CCIC Malaysia Commodities Inspection Sdn Bhd; BEHO Fresh will supply nitrogen-frozen Musang King durian whole fruits to Win-Chain to be distributed on Tmall and other China retail marketplaces within the Alibaba ecosystem. CCIC will provide regulation compliant inspections with product traceability that meets with their stringent quality control standards before exporting the durians to Win-Chain.
The MOU was signed by Ho Chung Meng, BEHO Group’s Executive Director; Haijing Leng, Leader of Tmall Fresh’s Fruit and Vegetables Sector; Jason Xiang, Senior Sourcing Manager, Win-Chain’s Import Fruit Business Unit and Richy Fu, CCIC’s Managing Director.
Two MoU’s involving the supply and provision of cold chain logistics and distribution of frozen whole fruit durians were also signed. One MOU was between BEHO Fresh Sdn Bhd and Shanghai Ye Chen Industrial Co Ltd, together with CCIC for the export and distribution of BEHO Fresh’s quality Musang King frozen whole fruit durians to China. The other MOU pursues a similar agreement between BEHO Fresh Sdn Bhd and Daiho Nippon Co Ltd, also for the supply and provision of cold chain logistics and distribution of frozen whole fruit durians to Japan.
Ho Chung Meng, BEHO Group’s Executive Director; Jet Ye, Shanghai Ye Chen Industrial Co Ltd’s Chairman and Richy Fu, Managing Director of CCIC signed the China MOU. The Japan MOU was signed by Ho Chung Meng, BEHO Group’s Executive Director and Lai Choong Yik, Daiho Nippon’s Managing Director.
One MOU agreement for the export and cold chain supply distribution of sterilised, raw, uncleaned, edible bird’s nests to China was between BEHO Birdnest Sdn Bhd and Henan Yuetai Supply Chain Co Ltd, signed by Ho Chung Meng, BEHO Group’s Executive Director and Chen Gong Long, Henan Yuetai’s Director.
Another MOU for the trading of halal broiler chicken from China to Malaysia was signed between BEHO Supply Sdn Bhd and Qingdao Nine-Alliance Group Co Ltd. BEHO Group’s Executive Director, Ho Chung Meng and Qingdao Nine-Alliance Group’s Vice President, Wang ZhenLi signed the final agreement of the day.
BEHO Fresh will be at the Malaysia Agriculture, Horticulture and Agrotourism Show 2018 (MAHA 2018) from 22 November to 2 December 2018, 10am – 7pm, MAEPS Serdang. Products for sale include the Musang King Durian and other durian by-products such as Musang King Gelato Bar, Musang King Cup Ice-Cream, D24 Popsicle, Mochi with Musang King filling and Durian Coffee.