China’s smartphone manufacturers now have the capability to develop new technologies that rival the industry’s biggest names
By Zhang Lijuan
“The Porsche Design Huawei Mate 9 sells extremely well in Europe, despite its steep price tag at €1,395,” explains a Chinese smartphone retailer. “At its peak last year, 160,000 units were sold in a single day. Sales of the Mate 9 have outnumbered that of the iPhone 7 Plus, Apple’s most comparable model in terms of size, performance and price, in the offline retail market.”
Released in November 2016, the Huawei flagship handset remains in short supply due to its surging demand, as it has found a niche in the global smartphone market. Thus, Chinese smartphone makers are quickly shaking off their reputation of being “copiers” of global technology, and are beginning to be respected as innovators.
Innovation Is the Key to Success
In the third quarter of 2016, Huawei surpassed South Korea’s Samsung with profits of US$200 million, making it the world’s most profitable Android smartphone brand. Another two Chinese smartphone makers, Vivo and OPPO, each seized 2.2 percent of the world’s smartphone market. All signs indicate that Chinese smartphones have entered the fast lane.
The ultimate solution to surviving market competitions is constant innovation.